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R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Proactive Training

So, what is the difference between reactive and proactive training? For many dog owners this one question can be very confusing. Some will claim that reactive training is more effective than proactive training, and vice versa. There are some differences between the two though. One of the biggest issues is that reactive training can be used for certain types of dogs. Proactive training can be used for other types of dogs though.

Reactive training, also known as punitive training, is when the trainer uses a sharp stick to provide a certain sort of "punishment" for certain types of bad behaviour. An example might be that you were teaching your dog to sit when you give it a treat. When your dog stops it's sitting, you would tap it on the head with the stick. This type of training will generally teach a dog that it needs to sit or behave in a particular way in order to get a treat. It is important to note that this type of training shouldn't be used to punish a dog, but rather to encourage good behaviour.

However, this type of training can also be a bit harsh for some dogs and isn't recommended for all breeds or personality types. The key reason for this is that this style of training needs to be gradual and consistent. If a dog isn't consistently rewarded for good behaviour it will quickly forget how. This can result in your dog complying solely out of fear, which isn't always the best way to train.

Most importantly, this type of training needs to be backed up by rewards. Rewards should be given for simple things like sitting, walking, or other good behaviours that your dog has demonstrated. This way your dog will start to associate performing the action with something positive, and as a result will continue to do so every time.

By performing these types of training exercises on a regular basis you will not only correct bad behaviour, but you will create a better bond between you and your dog. A dog that isn't constantly praised and encouraged will quickly develop a negative association between their actions and poor behaviour. And this can lead to bad behaviours becoming second nature, meaning that you won't even be able to stop your dog from doing them.

Proactive training doesn't mean you have to always be at your dog's side. Training can also be performed when you're not at home, such as when you're out on vacation. When you return your dog may be anxious or even resentful about the events of their stay in your absence. As well as being frustrating for you, it can also be dangerous for your dog if they become overly aggressive or possessive, as they could interpret your absence as a sign that you aren't happy with them.

If you find yourself training your dog too much, or at an unreasonable speed, then it may be time to step back. Don't push too hard, but be supportive and patient. It can take a while to properly bond with a dog, and your dog needs to learn that their behaviour isn't rewarded. If you constantly punish your dog for the wrong reasons then you'll end up with a very hostile and unpredictable dog that will quickly learn to avoid you altogether. Taking a proactive approach to training can ensure that your dog is well-behaved and loves you in return.

It is important that you don't focus too much time or energy on training your dog to become proactive. While this can be a quick and easy way to establish yourself as the leader of the pack, productivity can be learnt over time and with constant encouragement and praise. Dogs learn through association so being positive with your dog will quickly create a more positive relationship between you both. If you find yourself consistently training your dog in one particular direction, change the routine or direction the dog is going and then watch as your dog quickly learns new ways to respond to you and your commands. The benefits of using positive reinforcement to get your dog to behave in a more proactive way will soon become apparent and your days of training for simple 'fetching and walking' will become a thing of the past.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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